Make it meaningful. Why does this matter to your community? Why are YOU doing this? If you can answer these, then it's valuable to your business + your community + you.Make it memorable. Small touches leave big impressions. Flawless is lovely. Mistakes are part of a story. If it's not the way you want to be remembered then change it if you can.Smiles and hugs make the world stronger.We're not here to tell you you're right. We are here to help you succeed.Don't tolerate the unacceptable.
The way things have always been is a cop out. If someone else is responsible, it's on you to help them change it.Imagine the things you wish existed. Be scrappy and make them happen.Do more things that make you say “Fuck Yes!”Diversity makes us all smarter. Equity is non-negotiable. Act like a midwife. Trust how resilient and strong your team is. Encourage them. Know their vulnerabilities. Be proactive to protect them.Listen to the data. Listen to the stories in the data. Stories are data.Go for a walk in the forest. Always jump in the water. You can't find your way unless you get lost first.Love what you do. If you do, celebrate it with gratitude. If you don't, quit.Ask “how can I help you?” and then “what can we create together?”Draw with crayons. Play with clay. Lay on the grass and imagine you're looking down at the sky.Dream. Play. Dare. Do.Make the world better.